Re-Label

'A complete overhaul of a coparate i.d'

Re-labelling Primark: Primark does not promote/advertise in ways they possibly could to cut advertising costs to provide cheaper prices to customers. The logic is very straight forward but very undermined by the gross sales that they could make. Advertising a project gives people the knowledge of the item. Until i had to research Primark, I never realised the they had a website. I thought by promoting their website they can gain more internet sales, as now a days more shopping in done online. I created a pop art poster advertising the Primark website. Fused with bright colours and high fashion.